Posters are reductive, economical—ideally, they can be understood in a short amount of time. However, they can also function with an immediate visual appeal that seduces a viewer to spend more time with them. The best posters fuse words and images into a single, memorable impression.

The WTF?! Festival is a fun little hodgepodge of vaudeville variety acts performed all around Northern California. Wood type lends itself to the show's 19th-century theme, the heyday of such traveling productions. Through a principally typographic solution, visual interest and information are both provided in a manner that keeps the viewer's eye moving, while containing small details that serve as visual cues for what's in store for festival-goers.